Marketing

[Marketing] Let’s Be Active Offline for Your eCom! & Peep Our Offline Event Report

For your cross border eCommerce, you’re active just online?

Offline Marketing” basically means all the marketing activities not online. Lately, however, the term is oftentimes used to describe offline activities for boosting online activities. (Offline to Online, O2O)

Although every ad you see online is becoming personalized day by day, things you actually touch, feel, taste or smell leave a lot more impact on you, right?

Offline Marketing x Cross Border eCommerce

If you’re in America, you can easily throw some offline events within the States, of course, but what about in Japan? Especially if you don’t have a physical store or office in Japan, you might be thinking of only online marketing.

But, you can have one in Japan (or other countries) too, and you should! If your products are high quality and high price, letting people try it out may be the best way to promote them.

But, how “Offline to Online(O2O)”?

So, let’s think about the path from offline events to online activity.

Product Sampling
Oftentimes there’s a better chance for customers to buy it if they actually try it out. That’s why giving out free samples is worth trying. Don’t just give them away, though. The important thing about O2O is to make sure customers will reach out to your online store or social media. For example, you can ask them to subscribe to your email magazine, sign up for your online store through a QR code, or follow your IG account in return for free samples. If you throw a sampling event, you should carefully choose the place where the potential customers would be gathering.

Giving coupons/promo codes
How about giving coupons or promo codes for your online store at offline events? For example, you could have a product booth at some event, promote your products, at the same time, ask people to follow & tag your IG account, and then give them a promo code. While they will reach out to your online store, they will promote your social media by featuring it. If you do offline campaigns like this, the event size matters not only the rate of potential customers there.

What would be the “obstacles” then?

“Okay, let’s throw an offline event in Japan!”

You said so? But, you might face some obstacles to get over especially when you don’t have a company, branch, or a physical store in Japan. The concerns would be like;

  • all the communication with people in Japan
  • preparing before the event in detail
  • confirming all the event rules or local laws

GO RIDE is based on Los Angeles and Yokohama, Japan. That’s why we can support your event whether you’re in the US or Japan.

[GO RIDE] Previous Projects

GO RIDE’s thrown some offline events with our clients and we’d like to share a few!

Popup @ Night Nation Run 2019 in LA

With our client Tabio USA, we had a Tabio booth at Night Nation Run 2019 in Los Angeles and promoted their products.

Night Nation Run is, as you may know, one of the biggest running music events in the world. GO RIDE visited this event in LA this summer and had a socks booth like the photo on the right!

What we did at this time was1)ask people to follow Tabio USA Instagram account, 2)post IG story or feed with @tabio.usa tagged in and 3)those who did the 2 things above could play the spin to win made by GO RIDE and then get a promo code from [5% off][10% off][one free pair of socks]

At this event, we could meet a lot of running lovers and tell them about Tabio socks.


Popup events @Wework in LA

These ones are also the offline events Tabio USA and GO RIDE were worked on together. We had popup events at a few locations of WeWork in Los Angeles.

At these WeWork popups, we did a “Give One Get One” campaign. Meaning, if you donate one pair of socks(even used) and subscribe to Tabio email magazine, you can get a new one of Tabio socks. This event idea comes from Tabio USA’s activities for KKGS(Knock Knock Giving a Sock), donating a pair of socks with every pair of Tabio socks sold in the US.

GO RIDE threw this “Give One Get One” event at 3 different WeWork locations in LA with Tabio USA. The Participants seemed happy and having fun since they were actually doing a good deed, donating socks, and also got a free pair of Tabio socks. And in fact, we’ve got 200 new subscribers to Tabio email magazine in the 3 days!


That’s a wrap of this offline marketing article! Offline events are effective to boost your online activities and, most importantly, it’s fun! Let’s start something offline for your cross border eCom and get to know your customers more!!


GO RIDE is certified as Shopify Expert. We will support you from LA and Yokohama, Japan.

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About the author

Marina

Marina

Digital marketer at GO RIDE Inc.

Japan office: WeWork Ocean Gate Minatomirai, 220-0012 Minatomirai 3-7-1 Nishi-Ku, Yokohama-shi 050-5326-6524